Data vendors sell a snapshot
A record from a database has a provider name attached and nothing else. You cannot see where it came from, when, or whether you are allowed to hold it.
Evidence-grade GTM warehouse
Lead books with receipts.
Enter your website. We draft your ideal customer profile, find companies that match, and crawl their public sites. Every cell carries its source, time, confidence and license, and blanks stay honest.
See how it works ↓Free plan includes 200 reveals a month. No card needed. No website yet? Describe what you sell instead.
- Discover
- Enrich
- Qualify
- Personalize
- Reach
- Convert
Why this exists
Every lead list you have been handed asked you to trust it.
Your next customer just published forty new products, named a grievance officer on their policies page, and posted a job for the role you sell to. None of that is in a contact database. All of it is on the public web, with a URL, if something is reading.
AI tools sound sure without being right
A research agent that browses and answers is only as good as its willingness to say “I don't know”. Most will not.
Your reps stitch it together by hand
Twelve tabs, three subscriptions, a spreadsheet, and a guess about whether the email is still live. Every week.
- Learn seller
- Draft ICP
- Find companies
- Verify homepages
- Reveal
- Crawl & enrich
- Signals
| Company | Fit | Contact | Signals | Public revenue |
|---|---|---|---|---|
| Harbor & Pine Buildersharborpine.example | — | not looked yet | not looked yet | not looked yet |
| Northwind Accounting LLCnorthwind.example | — | not looked yet | not looked yet | not looked yet |
| Cedar Row Logisticscedarrow.example | — | not looked yet | not looked yet | not looked yet |
Reading ledgerloop.example…
Fictional companies and people, shown for illustration. The real thing looks exactly like this, with your data.
The rules underneath
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Every field has receipts.
Nothing is stored as a fact unless a named collector saw it at a specific URL. Four rules follow from that, and the product never breaks them.
Every field has receipts
Click any cell to see where it came from, when we saw it, how sure we are, and what license covers it. Export includes all of it.
Blanks stay honest
“Not found on public web” means a crawler looked and found nothing. “Not looked yet” means nobody has checked. We never fill gaps with guesses.
No invented revenue
Revenue appears as a fact only when a company states it publicly. An estimate is labelled an estimate, with its method. AI never writes facts into your book; it only suggests where to look.
Crawl once, not per row
Public observations are shared, so re-enriching a fresh company costs nothing. Your hunt, scores and notes stay private to your workspace.
What is VisibleTrust
What is an evidence-grade GTM warehouse?
An evidence-grade GTM warehouse is a lead database where every value is stored with the URL it was read from, the time it was seen, a confidence and a license — so a sales team can defend any row in it. VisibleTrust is one: you describe who you sell to, it finds companies that match, reads what they publish about themselves, pulls the signals that say they are buying, scores them against your profile, and lets you reach the right person from your own accounts.
Blanks stay honest. Estimates are labelled. Every cell can answer “where did this come from, and are we allowed to have it”.
Data processor, not a data brokerYour accounts send, we never dorobots.txt respected, always
Multi-source discovery
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Read where companies actually publish about themselves.
Not a contact database. A source registry — each source with how we are allowed to read it, what it can tell us, and the consent basis we hold it on.
Their own website
first party · free
Team, about, contact, careers, legal notices, JSON-LD. The grievance officer Indian e-commerce rules require them to name.
Their storefront
first party · free
Shopify and WooCommerce publish city, state, currency, catalogue size and price band on the shop's own domain. Two requests.
Open data & registries
CC0 · statutory · free
Wikidata, Companies House, job boards, news feeds, Tranco. Licenses we can print on the cell.
Licensed search & your accounts
gated · optional
A licensed search API for pages about a company. Your own LinkedIn and X for what they show you. Paid partners only behind the payment gate.
No scraping of LinkedIn, Google Maps or bought lists. Those sources are declined in the registry, with the reason attached.
Multi-channel reach
Reach them from the accounts you already own.
Sequences of LinkedIn invites and messages, emails from your mailbox and X DMs, in any order, drafted from the evidence, reviewed before sending or on autopilot. Replies are classified; an unsubscribe stops everything.
LinkedIn outreach
sends from your connected account
Founders and operators, first touch. Daily caps, a two-week warm-up, and an automatic pause the moment LinkedIn restricts anything. Nothing is scraped; what we read there, you could see yourself.
Email outreach
sends from your own mailbox
Detail, follow-ups, documents. Every address is verified before it is used, bounces are suppressed on every channel, and we are never the sender of record.
X outreach
sends from your connected account
For brands that live there. Budgeted and paused like everything else, drafted from the same evidence.
Instagram and Reddit are parked, not scraped. They arrive the same way: through an account you own.
Lead intelligence
Don't just find leads. Understand them — with a citation.
Tell it who your perfect customer is
Paste your website and it drafts your ICP from your own words, with the line it quoted. Or describe what you sell. Edit, publish a version, and every score refers to it.
Turn buying signals into timing
Hiring, funding, new products this quarter, active ads, a launch post. Each one dated, sourced, and decayed over time into an intent score you can read.
Ask any question of every account
A research column runs your question against each company's pages. The answer must quote the page it came from — verbatim, verified — or it says not found.
Personalization
Generic gets deleted. Cited gets a reply.
Generic
“Hi, I came across your profile and thought you might be interested in our solution for growing brands…”
Drafted from evidence
“You listed 38 new SKUs in the last quarter and you're hiring an ops lead — the two things that usually break returns handling first. We fix that for brands your size in Bengaluru.”
Every fact in the draft is one the book can show you the source of.
How it works
From your homepage to a sourced brief — and a reply.
Six stages. The same ones run your campaign, your watchlist and the nightly refresh.
- 1
Learn you
Paste your own website. We read your homepage and quote it back, with the link. No website? Describe what you sell; we say so on every field it touches.
- 2
Draft your ICP
Segments, industries, countries, buyer titles and pain points. You edit and publish a version; every score refers to it.
- 3
Find companies
Search the shared company graph, import your CSV or CRM, or let AI suggest companies. Our crawler checks every suggested homepage before it enters your book.
- 4
Reveal and enrich
Pay one reveal per company. We crawl the public site — then the storefront, open data and licensed search, each only for what the last left blank — for contacts, hiring and pain signals, then score it against your ICP.
- 5
Reach, from your own accounts
Drafts that may only cite facts the book holds. Sequences over LinkedIn, email and X from the accounts you connect. Replies classified; an unsubscribe stops everything.
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Watch and convert
Watched accounts are re-checked every night and re-ranked when something moves. Push to HubSpot, Salesforce or Zoho with the evidence note; webhooks for everything else.
Always on
Your researcher works every night.
Watch the accounts that matter. Every night they are re-checked for new signals, re-enriched when a collector has improved, and re-ranked. When something moves, you get a digest — or a webhook.
Every source you rely on records what it found on real traffic, so the platform's own coverage numbers correct themselves as it runs.
Who it is for
Built for teams that sell to companies, not to databases.
Founders selling B2B
Describe what you sell, get a book, reach the first fifty yourself.
SaaS selling to D2C brands
Catalogue size, price band and launch cadence are the signals you actually qualify on.
Agencies
One workspace per client, evidence they can forward, exports with the sources on.
Sales teams with compliance
Consent basis per cell, a deletion path per person, no bought lists anywhere in the pipeline.
RevOps and GTM engineers
Research columns, webhooks, inbound ingest, API keys. Sit in the middle of your stack.
Anyone burned before
If a vendor ever handed you a number you could not defend, this is the opposite of that.
Traditional vs VisibleTrust
What changes when every cell has a receipt.
| Contact database | AI prospecting tool | VisibleTrust | |
|---|---|---|---|
| Where a value came from | Provider name | Not shown | URL, time, license, consent |
| When it cannot find something | Stale row | Plausible guess | “Not found on public web” |
| Revenue | Estimated as fact | Estimated as fact | Public statement, or a labelled estimate with its method |
| Research questions | — | Answer | Answer + verbatim quote, verified on the page |
| Who sends | You, elsewhere | Their infrastructure | Your accounts, your caps |
| Erasure request | Ticket | — | One call, receipt logged, address suppressed |
Features
Everything in the flow, nothing outside the rules.
- ICP from your website
- Shared company graph
- AI discovery, crawl-verified
- CSV & CRM import
- Registered tenant sources
- Escalation-ladder enrichment
- Storefront catalogue reading
- Intent & pain signals
- Explainable fit score
- Learned weights from replies
- Research columns with verified quotes
- Email verification
- Reply classification
- LinkedIn · Email · X sequences
- Review queue & autopilot
- Watchlist & nightly refresh
- Webhooks & inbound ingest
- HubSpot · Salesforce · Zoho push
- Cell-level lineage
- CSV export with sources
- Per-person erasure
- Roles & audit log
Pricing
Candidates are free. You pay for reveals and live crawls, not for every attempt.
Free
$0
- 200 reveals / month
- 25 enrich steps / month
- 5 AI discovery runs
- 1 campaign · watch 25 accounts
- Lineage and CSV export with sources
Analyst
$49/seat/mo
- 2,000 reveals / month
- 200 enrich steps / month
- 20 AI discovery runs
- 3 campaigns · watch 200
- 1 connected account · LinkedIn outreach
GTM
$99/seat/mo
- 10,000 reveals / month
- 2,000 enrich steps / month
- 100 AI discovery runs
- 10 campaigns · watch 1,000
- 3 accounts · LinkedIn, email, X · autopilot
Firm
$249/mo + $49/seat
- 50,000 reveals / month
- 10,000 enrich steps / month
- 500 AI discovery runs
- Watch 5,000 · 10 accounts
- Roles, audit log, priority support
Allowances are per workspace. Viewers are free. Research columns and vendor lookups spend enrich steps. Prices in USD, taxes may apply.
FAQ
Questions
Where does the data come from?
Public company websites and storefront endpoints crawled by our bot (which respects robots.txt); open data such as Wikidata, statutory registers, public job boards and news feeds; a licensed search API for public pages about a company; and, if you connect them, your own LinkedIn and X accounts. Every source sits in a registry with its access rule, license and consent basis, and every cell shows which one it came from. We don't scrape LinkedIn profiles or buy contact lists.
What does the AI do?
It drafts your ICP from your own homepage, suggests companies to look at, drafts outreach that may only cite facts the book holds, classifies replies, and answers research questions — with a quote we then verify verbatim on the page. Every suggested company is verified by crawling its homepage; unreachable, parked or mismatched domains are dropped. Nothing the model says is stored as a fact.
What is a reveal?
Opening a company's contacts, evidence and dossier inside one campaign. It costs one reveal the first time, even if we already have fresh data. Candidates — name, domain, country, fit — are always free.
Do you send emails for me?
Only from your own accounts. Connect your mailbox, LinkedIn or X and VisibleTrust drafts, schedules, caps and pauses sequences that go out as you. We are never the sender of record and we run no shared mail infrastructure.
Do you scrape LinkedIn or buy contact lists?
No. LinkedIn's robots.txt disallows crawlers, so we do not crawl it; what we read there we read through your own connected account, under your agreement with LinkedIn. Bought or scraped lists of unclear origin are declined in the source registry with the reason attached.
What is a research column?
A question you ask of every account — “do they ship internationally?”, “who runs operations?”. The answer must come with the URL and an exact quote from that page, which we check. Otherwise the cell says not found. One enrich step per account, found or not.
How does the fit score work?
A rubric with stated weights — industry, geography, tech, pain, intent, contact, size — and every point has a reason. Once your own sequences have produced enough replies, the weights are re-fitted to what actually replied and shrunk toward the rubric by sample size. The explanation never disappears.
Are you a data broker?
No. We are a data processor. Personal data never crosses workspaces, paid partner data is bought by you through us, and one call erases what we hold about a person, suppresses their identifiers on every channel and logs a receipt.
Can I bring my own data or sources?
Yes: upload a CSV, sync a CRM, or register a source you have rights to along with its consent basis. Rows imported under it stay private to your workspace and carry the source in the lineage drawer.
Can I delete my data?
Yes. Deleting a campaign removes your seller profile, ICP, book, scores and notes. Contact privacy@getvisibletrust.com to close a workspace.
Start with your own website.
Two minutes later you have an ICP, a book of matching companies, and the evidence to act on it.
200 reveals a month, free. No card. Nothing invented.